B2B, also known as business-to-business, refers to the commercial transaction model involving businesses, such as a manufacturer with a wholesaler or a wholesaler with a retailer.

B2B transactions encompass businesses acquiring raw materials from other businesses, making wholesale purchases for retail purposes, and procuring products and services for their own benefit. Additionally, B2B relationships include commission-based partnerships established between businesses to increase their sales.

B2B relationships play a crucial role in the seamless and unobstructed access of end consumers to services and products.

Advantages Of B2B Trade:

  1. Larger Market: B2B commerce enables businesses to reach a broader market as it represents data solely focused on trade-oriented transactions.
  2. Meeting Special Needs: Inter-business trade allows the provision of customized products and services to meet specific needs.
  3. Long-Term Relationships: B2B relationships foster long-term collaborations and enhance mutual trust.
  4. Cost Savings: Businesses can save costs through bulk purchases or long-term contracts.
  5. Efficiency and Improved Processes: B2B systems, such as automated order processes, invoice tracking, and inventory management, contribute to more efficient operations.
  6. Innovation and Development Opportunities: Inter-business collaboration facilitates the sharing of new ideas and innovations, making conditions more flexible.


To establish essential B2B relationships in the business world, companies often resort to internet searches or intermediary firms. However, due to the potential for uncertainty and time wastage, planning becomes exceedingly challenging in this process.

The B2B matching feature of the TÜRKENDEKS TRADE Foreign Trade Platform is of critical importance in this regard. Through the platform's B2B module, the AI-supported matching program suggests the most suitable B2B partner based on the keywords you enter.